Ben Leonard

Hey Reader, Brand. Branding. Marketing. We hear about it everywhere. We’re constantly told (by people like me) that we need to build a “real brand”. But what does that mean? Peeling the Layers: Brand, Branding, and Marketing Brand: a set of products that solve related problems for a particular group of people: boxers, knitters, software developers, photographers, or dentists, for example.If you own a brand of knitting products, then you sell needles, wool, carry cases, pattern holders,...