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Ben Leonard

Build Your Brand

I start, grow and sell brands. I am here to teach you how. No snake oil, no black hat. Just solid 'been there, done that' advice.

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I will teach you branding. In one email.

Hey Reader, Brand. Branding. Marketing. We hear about it everywhere. We’re constantly told (by people like me) that we need to build a “real brand”. But what does that mean? Peeling the Layers: Brand, Branding, and Marketing Brand: a set of products that solve related problems for a particular group of people: boxers, knitters, software developers, photographers, or dentists, for example.If you own a brand of knitting products, then you sell needles, wool, carry cases, pattern holders,...

about 2 months ago • 3 min read
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